Linnemann Realty

Services Utilized

Direct Mail Campaigns
CMS Website
Online Payment Segway
Dynamic Property Listings
Magazine Ad Placement
Newspaper Ad Placement

Linnemann Realty Market Growth.

During Concentus Media Group's first year of business, we were approached by Linnemann Realty, a central Texas realtor interested in rebranding and growing his real estate sales and property management company. Real estate promotion was a complex challenge as franchise locations of well known national entities as well as long standing independent brokers had solid footing in his market.

Linnemann Realty had already assembled a fine team and they were ready for the challenges AND opportunities of growth. After establishing the company's new identity (name, logo, tag, etc.) the next step was to create a prominent presence in the already saturated marketplace.

The Concentus team evaluated competitive entities including promotional materials (style, colors used, copy writing), media selection and web presence.

The strategy was to ensure assett design was not limited to long lists of properties accompanied by a smiling face but rather a clearly stated value proposition and professionalism implied by sleek design and easy to read information. Web design centered on the user interface and focused on making property research quick and easy and company information relevant. Traditional media selection (print, direct mail) wass supported by a carefully planned media schedule designed to ensure visibility but remain within the budget parameters provided.

Move forward four years and Linnemann Realty has become one of our favorite success stories. Properties under management have grown from 300 to more than 800 in 3 years. Direct mail focusing on property owners produces new property management contracts monthly and the Real Estate sales team has grown from one to three full time brokers. Linnemann Realty now under contract to represent some of central Texas finest properties and developments. The greatest compliment to the Concentus Media Group team is the ongoing mention of the professionalism and quality of Linnemann Realty promotional materials from their new customer base. To learn more about Linnemann Realty, please visit www.linnemannrealty.com