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The first benefit of a comprehensive health care program that most consumers use is the pharmacy benefit. Dollar for dollar, the pharmaceutical industry has produced the most significant breakthroughs in improving quality of life and longevity. Prescription drugs continue to represent the fastest growing segment of the health care dollar Numerous studies have shown that the responsible use of prescription drugs produces savings to the overall cost of a health care benefit The majority of consumers are dissatisfied with or do not fully understand their pharmacy benefit It seems strange that the benefit that frequently plays such an important role in the day-to-day health of many consumers is viewed so negatively. From aggressive and misleading direct-to-consumer advertising to unpredictable pricing, the industry itself is clearly to blame for all of this confusion and skepticism. However, there is a solution. There is a better way. |  |
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